Every summer in Lima, Peru, more than one hundred accidents are recorded for speeding on the highway.
To encourage people to drive safely, we created an app that rewards drivers instantly by giving them high speed internet data if they don´t exceed the speed limit on the road until reaching their destination.
This is the story of how local ignored musicians made it onto FM radio in only 15 days. The first step was to turn the bank into a radio station: BBVA Radio, a space where our customers could listen to over 200 local bands, both off and online. From here on we started a campaign that changed the history of Peruvian music. We invited BBVA Radio bands to play in Lima´s most important square but nobody was able to hear them because they were inside a soundproof glass box.
NO ONE CAN HEAR US was the message printed on the box that invited hundreds of national artists to join in a nation-wide movement. This inspired millions of people to express their outrage about why radio stations had ignored local bands for so long and in only two weeks we achieved what hadn´t been achieved in decades. RPP, the largest radio network in Peru gave BBVA Radio a regular slot on their FM platform.
For the all new BMW 3 Series and z4 I developed a modern and fresh glitch look for the new campaign “Unrepeat”. That expresses the idea that there are two kinds of people in the world: The dreamers and the doers. But there’s a third kind: Those who are dreamers, but then also do and they have the ability to playfully transform their creative thoughts into reality. They keep re-inventing their dreams and then expressively live them. I wanted to show this in reality at its maximum in a way BMW has never seen before.
Idea. Build up the first social media race where the reaction of users can influence the race.
How does it work. In Facebook Live-Streams! Placing an interactive race through a month time. Six drivers / media influencers with the M2 in Ko-Modus against each other.
Objective. Through the accumulation of Likes in our Live-Streams we increase the possibility to be up in the Newsfeed, allowing us to reach as much people as possible to participate and influence the race. Increasing the awareness of the product and the brand.
Pedro Suárez-Vértiz is the most iconic rock singer in peruvian history . Unfortunatly on 2011 he got detected dysarthria, a rare motor speak disorder that won't let him speak again.
Imagine a singer who can't not sing anymore. Now imagine him making the biggest concert of his life.
BBVA Bank offered all Peruvians a challenge, if 1.000.000 people sing for him to come back, he would. It was easy to participate, people simply had to sing a petition in order for Pedro to hear them.
Over 1.400.000 people participated and we had to communicate the big event. "Cuando pienses en volver" (When you think about coming back) named after Pedro's most popular song.
Felix Burda is a social organisation in Munich dedicated to prevent colon cancer and it is nowadays one of the most known one in Germany. On 2019 our campaign called “The Talk” had a different focus due to the fact that colon cancer is more risk if someone in the family had it before, we decided to focus on empower family members to talk straight with their loved ones about this issue. Especially those that had experienced already.
The film depicts a struggle journey of a father trying to find the right words to talk about cancer with its loved ones. Our look as sharp as the film represents the danger of colon cancer so easy to hide in cancer cell patterns beautiful as deadly as the same time with strong and direct messages to the public.
We our campaign on TV, print, posters, flyers, social media and online content. Including a website that encouraged people to take the chance to share the message with their family in an easy way with dates to share some time together and get some time to talk about this matter.
Campaign hashtag #EsGibtKeinZuJung #RedeMitDeinerFamilie (#thereisnoonetoyoung #talktoyourfamily)
Welt is one of the most popular newspapers in Germany.
In 2017 Deniz Yücel, a very well known reporter was captured in Turkey among with many other reporters until today. That´s why we made a print ad making awareness about this issue: The freedom of speech.
OBI is a one of the biggest homecenters in Germany and it´s located also in different countries around Europe. For spring 2017 they decided to develop a new service product called "The OBI Garden Planner", a consulting service to help you create the garden you always dreamed off...almost literally!
Dazoa is a jewelry young brand based in Hamburg. Influenced by south korean culture, Dazoa aims to enhance people’s character, make their background bolder and add the perfect complement to their worlds. As an independent project I created a branding and concept for it to start on 2017.
Like any other advertising agency Fahrenheit DDB published a print in the Latinspots #112 magazine edition, which presents in the Cannes Festival of 2013. This was our proposal.
One of the most important accounts of the bank has a strong gastronomic influence. This time we decided to work a campaign in a different media, an online platform to publish the first serie online produced by the bank, called "Chefs 4x4", where 4 of the most famous peruvian Chefs would have to survive a challenge in 2 teams, get out of their kitchen and cook with whatever they find in the middle of nowhere in less than 12 hours.
Tondero is the biggest film production company in Lima. On 2015 they started to produce a movie about the life start of one of the most famous and loved peruvian soccer players at the moment, Paolo Guerrero. Coming soon in 2016, we launched the first teaser of the movie "Guerrero".
BBVA bank offers to clients and not clients, to open an account which gives gifts related to gastronomy. This time the prize was a limited pack of CUMBRES crafted beers and the possibility to win a kit to prepare your own crafted beer at home.
The campaign was launched during the World Cup. The commercial starts with a side by side story, talking about the soccer field through the images of the beer ingredients field, making a sharp and fine visual communication.
With more people traveling and wanting to travel nowadays, a Branding Campaign proposal was needed to make awareness about the KMS BCP Credit Cards and the benefits for those that have them or want to get them.
Good bad you!
Here some ideas that are waiting to see the light.
"Bold it" is a personal experimental project to explore visual culture through people. Enhancing their personality as evolving human beings with bold characteristics, culture background, mixtures, fashion expressions, seasons changes and more. For the first round I become the key character and one of the elements of creation for this project.
Don't miss what's coming!